Cosmopolitan Awards: What to Know

Hook: We’re type A like that.
If we’re recommending a new face cream, trendy pair of sandals, up-and-coming hotel, or even a bottle of lube, it’s because we have meticulously tested, researched, and evaluated that product—and we think our audience will love it too. We’re continually doing market research and testing and reviewing both new and old products throughout the year for awards consideration. For professional and app-based services or products, we will notify brands directly about specific requirements.

Mini-hooks:

  • We meticulously test, research, and evaluate products before recommending them to our audience.
  • Our awards programs recognize excellence and innovation across several industries and consumer product categories.
  • Securing a Cosmopolitan award seal signifies the highest quality to consumers.
  • Our stamp of approval means a golden ticket to capturing the hearts (and wallets) of our 57 million+ trend-obsessed readers.
  • We have a formal product submission process, but we also continually do market research and testing and reviewing products throughout the year for awards consideration.
  • Editors and experts examine each product as well as marketing claims made by the brand.
  • Winners can share their big win digitally on social media, websites, e-tailers, and banner ads, and display their well-deserved accolade on product packaging, print licensing, trophies, and other commemorative ancillary products.

Atomic Facts:

  • We have a team of savvy editors and experts who recognize excellence and innovation across several industries and consumer product categories.
  • Securing a Cosmopolitan award seal signifies the highest quality to consumers.
  • Our stamp of approval means a golden ticket to capturing the hearts (and wallets) of our 57 million+ trend-obsessed readers.
  • We have a formal product submission process, but we also continually do market research and testing and reviewing products throughout the year for awards consideration.
  • Editors and experts examine each product as well as marketing claims made by the brand.
  • Winners can share their big win digitally on social media, websites, e-tailers, and banner ads, and display their well-deserved accolade on product packaging, print licensing, trophies, and other commemorative ancillary products.
  • No shortcuts here—you’ll need a sparkling license to truly bask in the glow of victory.
  • Cosmopolitan’s PR team must approve all press releases, and in certain cases, a press release may need to be vetted by Wright’s Media as well.
  • No announcements can be made publicly before the award program’s embargo or announcement dates.
  • No changes can be made to a Cosmo seal logo in any capacity.

What is the Cosmopolitan Awards Program?

Oh, hi there. Welcome to your destination for all things Cosmopolitan beauty and lifestyle awards. Our influential awards programs are how our team of savvy editors recognizes excellence and innovation across several industries and consumer product categories.

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Our Current Programs:

  • Next winners announced: May 2026
  • Next winners announced: September 2026
  • Next winners announced: November 2025
  • Next winners announced: November 2025
  • New winners continually announced
  • New winners continually announced

What does our stamp of approval mean?

Securing a Cosmopolitan award seal isn’t just a sign of validation from our editors; it’s a golden ticket to capturing the hearts (and wallets) of our 57 million+ trend-obsessed readers. Having the coveted Cosmo stamp catapults your product or brand into the “must-have” category and signifies the highest quality to consumers.

Got questions?

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Is the process the same for each awards program? Our selection process varies a bit with each awards program, but you can trust that if you see one of our seals beside a product or brand, it’s deserving of all the high praise.

Do you require product samples? Our editors and experts require samples so that we can experience products firsthand, but we don’t have a formal product submission process. We’re continually doing market research and testing and reviewing both new and old products throughout the year for awards consideration. We will reach out to brands individually to request product samples and/or clinical efficacy data. For professional and app-based services or products, we will notify brands directly about specific requirements.

How are the winners chosen? Each awards program has a dedicated group of editors and/or expert judges who evaluate all products. While testing criteria varies by program, the main judging criteria for our awards are:

  • Quality
  • Efficacy and performance
  • Innovation
  • Ease-of-use and assembly
  • Value
    Editors and experts examine each product as well as marketing claims made by the brand. Samples and/or supporting materials may be requested for further evaluation.

If our product or brand wins, how can we promote the honor? After purchasing an award logo or license, you can share your big win digitally on social media, websites, e-tailers, and banner ads. You can also display your well-deserved accolade on product packaging, print licensing, trophies, and other commemorative ancillary products.

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Can we leverage the award win without a license? When it comes to flaunting that well-deserved award win, we’ve got to stick to the rules. No shortcuts here—you’ll need that sparkling license to truly bask in the glow of victory.

If our product or brand wins, can we share the win in a press release? Yep! Cosmopolitan’s PR team must approve all press releases, and in certain cases, a press release may need to be vetted by Wright’s Media as well. You will be directed to a Cosmopolitan sales director or Wright’s Media for questions about using a quote attributed to a Cosmo team member in your release. No announcements can be made publicly before the award program’s embargo or announcement dates. No exceptions can be made to this timing.

Can we alter the logo? We’re all about embracing your brand’s unique identity, just not when it comes to our logos. No changes can be made to a Cosmo seal logo in any capacity. Sry, cutie.

Learn more about our awards:

  • Holy Grail Beauty Awards
  • The year’s best beauty products, all hand-selected by more than 100 beauty experts.

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