The Enduring Gaze: How “The Devil Wears Prada 2” Reflects the Evolution of Fashion
Imagine walking down a busy street of a metropolitan city, the blisters on your feet rubbing against the shiny designer flats you’re wearing for the first time. The sun is out, but there’s a chill in the air; signs a storm is readily on the way. A bushy-tailed and bright-eyed influencer stops you, tiny mic in hand, and you expect them to start recording one of those obnoxious man-on-the-street interviews. Only, they’re explicitly outlining—through an almost two-hour cinéma vérité—that you don’t have a say in the matter anyway. And, yes, light spoilers ahead, so read at your own risk. I sat in a theatre filled with fellow fashion editors and influencers, wanting to almost shout ‘cut the cameras!’ In the sequel, we meet popular Runway magazine editors once more, 20-years further in their careers, and dive into what the fashion magazine industry looks like today. And a large arc of the movie explores fashion journalism as a luxury of the past, inundated by new algorithms, interests, and attention spans. Nigel (played by Stanley Tucci) says, “ Runway is now something people scroll through on their phones while sitting on the toilet.” I sat in a theatre filled with fellow fashion editors and influencers, wanting to almost shout “cut the cameras,” because of the eerily accurate depiction of what it means to love and work in fashion media right now. The movie does its job: a fashion-filled, nostalgia-dipped tour de force of a sequel that truly had a fly-on-the-wall approach to its storylines. But as I watched, laughing, admiring the Gabriela Hearst Niki Patchwork maxi dress, and lamenting with my magazine colleagues next to me, it was hard not to confront how the fashion industry itself hasn’t necessarily gotten better, despite countless movements trying their best. And, along with the threads of exclusivity, gatekeeping, and complicity of the past we’re still grappling with, comes a new crop of existential threats that pose different types of harm. We’re reintroduced to Miranda Priestly, and she is still the same Runway matriarch she was when we left in 2006—cold, guarded, and ruthless. She is harmful and toxic, and the opinions and traits that make her that way don’t seem to have evolved—she now just has people who try to help her. Amari (played by Simone Ashley) tries to silence Miranda several times when she makes politically incorrect comments, like asking why the body positivity movement is necessary. Near the 65 percent marker, the devil in Prada is humanized in a way that defeats the purpose of the fortified emotional coliseum she built to achieve her positioning in fashion. And, I have to say, Miranda Priestly is more interesting as a character if she stays a villain instead, and we own the fact that she was critical, conniving, and did whatever it took to stay at the top. The cost of ambition is ownership of the very worst parts of ourselves. The movie shows why these Billionaire Bros verge on inhuman, dismissing the role art and fashion play in our lives, while appropriating it to remain culturally relevant. The Devil Wears Prada 2 also comments on the current Tech Bro boom we’re experiencing, and this was another doozy for me and my peers. The narrative of the Jeff Bezos types who are buying their way into fashion and the arts awakened the entire audience I was with, a touch too on-the-nose for anyone’s comfort. But it also reminded us that while top editors like Miranda will be villains in some fashion creatives’ stories, there’s a larger enemy that is financially ready and willing to drain creativity, suck the life out of the most vibrant parts of fashion for proximity to coolness and clout until nothing remains but stale capitalism, reheated into a spectacle in dress form. The movie, following in the footsteps of its predecessor, offers a sharp and often humorous look at the inner workings of a high-stakes industry. The Shifting Landscape of Fashion Journalism One of the most prominent threads woven throughout The Devil Wears Prada 2 is the dramatic transformation of fashion journalism. The film doesn’t shy away from portraying the struggles of print media in the face of digital disruption. The once-dominant role of magazines like Runway has been significantly eroded, with readers now consuming fashion content primarily through social media platforms and online blogs. This shift has profound implications for the industry, impacting everything from editorial budgets to the very nature of storytelling. The film subtly underscores a crucial statistic: according to Statista, in 2023, over 65% of adults in the United States get their news from social media, demonstrating the immense power of these platforms in shaping public perception. This has created a fragmented media landscape, where attention spans are shorter and the demand for instant gratification is paramount.
The sequel vividly illustrates the challenges faced by those working in traditional fashion media. The relentless pursuit of clicks and engagement has led to a focus on sensationalism and fleeting trends, often at the expense of in-depth analysis and thoughtful reporting. The film’s depiction of Nigel’s cynical observation – “Runway is now something people scroll through on their phones while sitting on the toilet” – is both humorous and deeply unsettling. It encapsulates the feeling among many in the industry that the art of thoughtful, considered fashion critique is becoming increasingly obsolete. The pressure to maintain relevance in this rapidly evolving environment has forced editors and writers to adapt, often compromising their creative vision in the process. This constant pressure to produce content that will go viral can stifle originality and lead to a homogenization of style.
The Rise of the Tech Bro and the Appropriation of Culture
Beyond the challenges facing fashion journalism, The Devil Wears Prada 2 offers a pointed commentary on the burgeoning influence of the “Tech Bro” in the fashion world. This phenomenon refers to wealthy entrepreneurs from the technology industry who are increasingly investing in fashion brands and seeking to insert themselves into the creative process. The film portrays these figures as often lacking a deep understanding or appreciation for the art and history of fashion, viewing it primarily as a commodity to be bought and sold. This trend raises serious concerns about the potential for cultural appropriation and the commodification of artistic expression. This isn’t a new issue; throughout history, dominant groups have often borrowed from or outright stolen from marginalized cultures, repackaging them for profit without proper attribution or respect. The scale of this appropriation has been amplified by the reach and influence of social media, making it easier than ever for these trends to spread.
The film’s depiction of billionaire buyers acquiring fashion houses and artistic endeavors resonates with a real-world trend. For example, LVMH’s acquisition of numerous independent fashion brands and luxury labels reflects this growing trend. While such investments can provide financial stability and opportunities for growth, they also raise questions about the preservation of artistic integrity and the potential for homogenization. The narrative of these figures buying their way into fashion – as highlighted in the film – underscores a fundamental power imbalance. It suggests that wealth can trump talent and that the creative process can be compromised by financial interests. This dynamic isn’t limited to fashion; it’s prevalent across various creative industries, raising broader questions about access, equity, and the value of artistic labor.
The Enduring Power of Exclusivity and Gatekeeping
One of the most consistent themes throughout the Prada franchise is the pervasive nature of exclusivity and gatekeeping within the fashion industry. The film doesn’t shy away from portraying the high walls and unspoken rules that often separate those “in” from those “out.” From the rigorous internship programs to the exclusive fashion shows, the industry has historically operated on a system of privilege and networking. While there have been efforts to democratize fashion and make it more inclusive, the film suggests that these changes are still incomplete. The characters in The Devil Wears Prada 2 navigate a world where access is often determined by social connections and adherence to established norms.
The film subtly touches upon the challenges faced by those who don’t fit the traditional mold of a fashion industry insider. Characters like Andy (played by Anh Thuy Diem) face obstacles due to their background or lack of established connections. While the film portrays some progress in terms of diversity and inclusion, it also underscores the enduring power of old networks and the difficulty of breaking into the industry without the right credentials. The film’s exploration of this dynamic resonates with the ongoing conversations about representation and equity in creative fields. While there’s a growing awareness of the need for greater diversity, systemic barriers continue to exist, making it challenging for individuals from underrepresented groups to thrive.
The Human Cost of Ambition and the Price of Perfection
The Devil Wears Prada 2 provides a nuanced portrayal of ambition, exploring its intoxicating allure and its potentially destructive consequences. The film doesn’t romanticize the relentless pursuit of success; instead, it delves into the sacrifices and compromises that often accompany it. Miranda Priestly remains a formidable force, embodying the ruthless dedication and unwavering focus required to reach the pinnacle of the fashion world. However, the film also hints at the emotional toll that this relentless pursuit takes on her, suggesting that her coldness and detachment are a defense mechanism against vulnerability. This mirrors a broader societal discussion about the pressures of achievement and the importance of prioritizing well-being over professional success.
The film emphasizes that the cost of ambition can be a loss of empathy and a willingness to prioritize results over relationships. Characters who prioritize career advancement often find themselves sacrificing personal connections and struggling with feelings of isolation. The film serves as a cautionary tale about the dangers of unchecked ambition and the importance of maintaining a sense of perspective. It suggests that true success is not solely defined by professional achievements but also by one’s ability to cultivate meaningful relationships and maintain a sense of integrity. The lingering question of whether Miranda Priestly’s unwavering pursuit of perfection is ultimately fulfilling or isolating adds depth to her character and the film’s overall message.
The Role of Creativity in a Digital Age
The Devil Wears Prada 2 directly confronts the question of creativity in an increasingly digital age. The film explores how the rise of social media and online platforms has both democratized and diluted the creative process. While these platforms have empowered independent designers and allowed for greater diversity of voices, they have also created a culture of instant gratification and a focus on trends over originality. The film suggests that the true value of creativity lies not in chasing fleeting fads but in cultivating a unique vision and expressing it authentically.
The challenges faced by fashion designers in maintaining their creative integrity in a digital world are a central theme of the film. The pressure to constantly produce new content and engage with online audiences can stifle originality and lead to a homogenization of style. The film emphasizes the importance of resisting these pressures and staying true to one’s artistic vision. It suggests that true creativity requires a willingness to take risks, experiment with new ideas, and challenge conventional norms. The film’s exploration of this dynamic resonates with broader conversations about the role of art and creativity in a rapidly changing world. It reminds us that while technology can be a powerful tool, it should not come at the expense of artistic integrity.
A Lasting Reminder of Artistry and Influence
Ultimately, The Devil Wears Prada 2 serves as a potent reminder of the enduring power of fashion and art. Despite the challenges and transformations the industry has undergone, the film underscores the importance of creativity, ambition, and the human connections that drive it. The sequel doesn’t offer easy answers or resolutions, but it does provide a nuanced and insightful look at the complexities of the fashion world. It reminds us that the pursuit of excellence is often a demanding and sometimes morally ambiguous endeavor, but that the rewards can be profound.
The film’s enduring appeal lies in its ability to tap into our fascination with the world of high fashion and the human dramas that unfold within it. It offers a glimpse behind the scenes, revealing the pressures, sacrifices, and moments of triumph that define the lives of those who work in the industry. While the specific challenges faced by fashion journalists and designers may have evolved since the original film’s release, the underlying themes of ambition, exclusivity, and the pursuit of perfection remain relevant. The Devil Wears Prada 2 is not just a sequel; it is a timely and insightful commentary on the ever-changing landscape of creativity and the enduring power of style.
13 Fragrances That Inspired The Devil Wears Prada
The world of fashion is inextricably linked to the world of fragrance, and The Devil Wears Prada masterfully uses scent to underscore character and mood. The film’s olfactory landscape is as meticulously crafted as its wardrobe, with each fragrance contributing to the overall narrative. While not explicitly detailed in the film itself, the scents associated with characters like Miranda Priestly and Andy Sachs are often interpreted through the lens of the movie’s themes. Here are 13 fragrances that likely inspired the world of The Devil Wears Prada, reflecting the era and the characters’ personalities.
1. Chanel No. 5
The Devil Wears Prada wouldn’t be complete without a nod to the iconic Chanel No. 5. This timeless fragrance, launched in 1921, embodies sophistication, elegance, and a certain old-world glamour. Miranda Priestly, with her sharp wit and unwavering authority, would undoubtedly gravitate towards this classic scent, a symbol of enduring power and refined taste. The fragrance’s aldehydes and floral notes evoke a sense of timeless chic, mirroring Priestly’s unwavering commitment to tradition and her disregard for fleeting trends. The scent’s history, linked to Coco Chanel herself, adds a layer of prestige that aligns perfectly with the high-stakes world of Runway magazine.
2. Dior J’adore
This floral bouquet exudes confidence and femininity, fitting for a world where appearances matter. J’adore, introduced in 1999, is a celebration of beauty and grace, echoing the aspirational nature of high fashion. It’s a fragrance that hints at luxury and indulgence, aligning with the opulent lifestyle associated with Runway. This scent’s blend of jasmine, ylang-ylang, and rose creates a captivating and memorable aroma. It speaks to a polished, put-together style – an aesthetic that Miranda Priestly would likely appreciate, even if she doesn’t overtly display it.
3. Yves Saint Laurent Black Opium
The intensely sweet and alluring fragrance of Black Opium captures the intoxicating nature of power. Released in 2014, this scent combines coffee, vanilla, and white flowers to create a heady and seductive aroma. Its boldness and complexity mirror the multifaceted personality of Miranda Priestly – strong, enigmatic, and undeniably captivating. While not traditionally associated with classic elegance, Black Opium reflects the modern, assertive woman who thrives in a competitive environment. It’s a fragrance that demands attention and leaves a lasting impression.
You may also enjoy reading: 7 Elegant Flip Flop Outfits to Wear This Summer.
4. Tom Ford Black Orchid
Dark, mysterious, and undeniably glamorous, Tom Ford Black Orchid epitomizes sophistication and allure. This fragrance, launched in 2006, features notes of black truffle, orchid, and patchouli, creating a rich and complex aroma. It’s a scent that embodies luxury and exclusivity, reflecting the aspirational world of Runway. Black Orchid’s dark and sensual notes are a perfect match for Miranda Priestly’s enigmatic persona. The fragrance’s intensity and depth suggest a hidden complexity, mirroring the layers of personality that make Priestly such a compelling character.
5. Givenchy L’Interdit
L’Interdit is a modern take on classic elegance, with a touch of rebellious spirit. This fragrance, released in 2018, combines notes of white flowers, vetiver, and amber to create a sophisticated and alluring aroma. It’s a scent that embodies understated luxury and refined taste, echoing the values of Runway. This fragrance possesses a certain intellectual quality, reflecting the discerning nature of the magazine’s readership. Its subtle complexity and understated elegance are perfect for someone who values intelligence and sophistication over ostentation.
6. Lancôme La Vie Est Belle
This sweet and optimistic fragrance embodies the aspirational lifestyle often depicted in fashion magazines. La Vie Est Belle, launched in 2012, blends notes of iris, orange blossom, and vanilla to create a joyful and uplifting aroma. While not necessarily a scent that Miranda Priestly would wear herself, it represents the idealized world of luxury and beauty that Runway promotes. The fragrance’s sweetness and optimism reflect a desire for happiness and fulfillment, a theme that resonates with many who aspire to the glamorous lifestyle portrayed in the film.
7. Estée Lauder Beautiful
This classic floral fragrance is a timeless symbol of beauty and femininity. Beautiful, launched in 1992, combines notes of rose, jasmine, and sandalwood to create a delicate and elegant aroma. It’s a scent that embodies grace and sophistication, mirroring the refined aesthetic of Runway. While perhaps less overtly powerful than some of the other fragrances on this list, Beautiful’s understated elegance is a testament to enduring style. It’s a fragrance that speaks to a woman who values classic beauty and timeless sophistication.
8. Marc Jacobs Daisy
Fresh, youthful, and playful, Daisy embodies the energy of a new generation. Launched in 2007, this fragrance features notes of daisy, violet, and white musk to create a light and airy aroma. It’s a scent that embodies optimism and vitality, reflecting the evolving landscape of fashion. Daisy is a fragrance that appeals to a younger audience, representing a departure from the more traditional fragrances favored by older generations. Its light and airy notes reflect a sense of freedom and spontaneity, aligning with the dynamic energy of the fashion industry.
9. Gucci Bloom
This vibrant and floral fragrance embodies the exuberance of the modern era. Gucci Bloom, launched in 2015, combines notes of tuberose, jasmine, and orange blossom to create a rich and intoxicating aroma. It’s a scent that celebrates femininity and vitality, reflecting the bold and confident spirit of contemporary fashion. Bloom is a fragrance that demands attention and leaves a lasting impression, mirroring the impact of Runway magazine itself. Its opulent and floral notes are a testament to the enduring power of beauty and sensuality.
10. Chanel Coco Mademoiselle
A sophisticated and timeless fragrance, Coco Mademoiselle is a modern interpretation of Chanel’s classic scents. Launched in 2001, this fragrance features notes of orange, jasmine, and patchouli to create a complex and alluring aroma. It’s a scent that embodies elegance and confidence, reflecting the values of Runway. Coco Mademoiselle is a fragrance that appeals to a discerning woman who appreciates quality and sophistication. Its balance of citrus, floral, and woody notes creates a captivating and memorable aroma.
11. Prada Candy
This sweet and playful fragrance captures the whimsical spirit of modern luxury. Prada Candy, launched in 2012, combines notes of caramel, benzoin, and musk to create a gourmand aroma. It’s a scent that embodies indulgence and fun, reflecting the evolving tastes of the fashion world. Candy is a fragrance that appeals to a younger audience, representing a departure from the more serious and sophisticated fragrances favored by older generations. Its sweet and playful notes are a testament to the enduring power of escapism and indulgence.
12. Dior Miss Dior Blooming Bouquet
This delicate and romantic fragrance embodies the spirit of femininity and grace. Miss Dior Blooming Bouquet, launched in 2019, features notes of peony, rose, and white musk to create a light and airy aroma. It’s a scent that embodies elegance and sophistication, reflecting the refined aesthetic of Runway. This fragrance’s soft and floral notes are perfect for someone who values understated beauty and timeless elegance. It represents a more approachable and modern take on classic luxury.
13. Byredo Gypsy Water
This ethereal and woody fragrance embodies the spirit of wanderlust and adventure. Byredo Gypsy Water, launched in 2009, combines notes of pine, sandalwood, and bergamot to create a unique and evocative aroma. It’s a scent that embodies creativity and individuality, reflecting the artistic spirit of the fashion world. Gypsy Water is a fragrance that appeals to a free-spirited woman who appreciates originality and unconventionality. Its woody and citrus notes are a testament to the enduring power of nature and the boundless possibilities of creativity.
