Demna Stages His Runway Debut as Gucci Creative Director
Demna staged his runway debut as Gucci creative director, marking a highly anticipated moment in the Fall 2026 Milan Fashion Week schedule. The Georgian designer landed the top job at the Kering-owned Italian fashion house in March 2025, following the departure of Sabato De Sarno. Last season, for Spring 2026, Demna unveiled the “La Famiglia” lookbook and opted for a conventional runway presentation this time around.
An Eclectic Cast of Models Takes to the Catwalk
An eclectic cohort of names, including Emily Ratajkowski, Gabrriette, and Kate Moss, showcased the Gucci Fall 2026 collection on the catwalk. Kate Moss was given the headline act of closing the show, wearing a backless dress complete with an exposed Gucci logo g-string.
The Gucci Fall 2026 Collection: A Mixed Bag
The Gucci Fall 2026 collection included a range of pieces that left The Fashion Spot’s forum members divided. Some of the standout looks included:
Skintight Mini Dresses and Muscle Tees
Gucci’s Fall 2026 collection featured skintight mini dresses and muscle tees that were reminiscent of the brand’s early 2000s heyday. However, some forum members criticized the designs for being too basic and unoriginal.
Low-Rise Trousers with Daring Cutouts
The collection also included low-rise trousers with daring cutouts, which were met with a mix of reactions from the forum members. Some praised the bold designs, while others found them too gimmicky.
Forum Members React to Demna’s Debut
The Fashion Spot’s forum members were quick to share their thoughts on Demna’s runway debut and the Fall 2026 collection. Here are some of the reactions:
Kimihiro: “It’s a caricature. You can tell by the Tom Ford reference and the way the models have been instructed to walk that it’s supposed to be sexy and confident but it’s falling so short of that. The clothes are a nonevent because they are just mundane basics.”
Yassous: “Cheap, dated, and mostly already available on Fashion Nova. Perfect collection for Kering to start their OnlyFans because they’ll need the money. Muscle tees and FANNY PACKS!? That’s what he’s been working on for almost a year?”
VogueDisciple93: “Kinda felt like one of those parody fashion shows from movies, where fashion people are satirized as flamboyant campy weirdos.”
Marc10: “Everything Demna does is one big cliche.”
Squizree: “A new low for Gucci, and probably they reached rock bottom with this. I knew it was going to be trainwreck as soon as the first model walked the runway in that Basic Instinct cosplay. Gimmicks over gimmicks over gimmicks. No substance. All fuzz.”
FashionPower: “I’m so disappointed. I was expecting something more innovative and exciting from Demna, but this collection feels like a mess.”
Conclusion
Demna’s runway debut as Gucci creative director marked a highly anticipated moment in the Fall 2026 Milan Fashion Week schedule. However, the Fall 2026 collection left The Fashion Spot’s forum members divided. While some praised the bold designs, others criticized the collection for being too basic and unoriginal. As the fashion industry continues to evolve, it will be interesting to see how Demna’s direction for Gucci will shape the brand’s future.
See all the looks from the Gucci Fall 2026 collection and join the conversation.
