Laura Modi’s Journey: A Powerful Story of Resilience and Determination
Laura Modi’s journey from a tech executive to a mother and entrepreneur is a powerful story of resilience and determination. As the founder and CEO of Bobbie, an infant formula company, Modi has made it her mission to change the cultural conversation around how we feed our babies. In this article, we will explore her journey, from the moment she first felt the sting of failure as a mother to her current status as a vocal advocate for paid family leave, maternal nutrition, and policy reform.
The Formula Aisle Wake-Up Call
When Laura Modi’s first daughter was born, she assumed feeding would be the easy part. Liquid gold would flow. Nipples wouldn’t hurt. The whole kit and caboodle. Instead, she found herself standing in a pharmacy aisle, waiting for a clerk to unlock a case of formula, feeling like she’d failed at the most fundamental act of motherhood. This moment sent Modi down a research rabbit hole that would eventually become Bobbie, the infant formula company she founded in 2018.
The Birth of Bobbie

Built on the premise that American parents deserve the same quality standards available in Europe, Bobbie has grown into one of the most recognizable brands in the baby space. Modi’s journey with Bobbie has been marked by innovation and perseverance, as she navigated the 2022 infant formula crisis and invested in domestic manufacturing to ensure supply chain reliability.
Investing in Mothers
Modi’s experience as a mother of four has taught her the importance of investing in mothers. She believes that mothers deserve support and resources to help them navigate the challenges of parenting. This is why she is a vocal advocate for paid family leave, maternal nutrition, and policy reform for parents in the US.
Choosing Your Core Memories

As a mother of four, Modi has learned to prioritize her core memories. She believes that these memories are what make motherhood so precious and meaningful. In this episode of the Motherly Podcast, Modi sits down with Liz Tenety to talk about what it really takes to build a company and a family at the same time, why the conversation around formula feeding needs more joy and less shame, and what she’s learned about herself as a mother of four at 40.
The Early Days of Motherhood
Modi’s experience of motherhood was marked by surprise and disappointment. As a type A woman, she had expected motherhood to be a natural and easy process. Instead, she found herself struggling with breastfeeding and feeling like she was failing at the most fundamental act of motherhood. This experience sent her on a research rabbit hole that would eventually become Bobbie.
The Importance of Breastfeeding Support

Modi’s experience with breastfeeding highlights the importance of support and resources for mothers. She believes that breastfeeding should be a positive and empowering experience for mothers, rather than a source of shame and guilt. This is why she is a vocal advocate for breastfeeding support and resources.
The Benefits of Domestic Manufacturing
Modi’s decision to invest in domestic manufacturing has paid off in a big way. By investing in domestic manufacturing, Bobbie has been able to ensure supply chain reliability and provide high-quality products to its customers. This approach has also allowed Bobbie to create jobs and stimulate local economies.
A Mother of Four at 40

As a mother of four, Modi has learned to prioritize her core memories. She believes that these memories are what make motherhood so precious and meaningful. In this episode of the Motherly Podcast, Modi talks about what it really takes to build a company and a family at the same time, why the conversation around formula feeding needs more joy and less shame, and what she’s learned about herself as a mother of four at 40.
Conclusion
Laura Modi’s journey from a tech executive to a mother and entrepreneur is a powerful story of resilience and determination. As the founder and CEO of Bobbie, an infant formula company, Modi has made it her mission to change the cultural conversation around how we feed our babies. Her experience as a mother of four has taught her the importance of investing in mothers and prioritizing core memories.





