Google has published a list of the most popular Health and Beauty questions in 2016. Most of these questions relate to eyebrows, hair, and concealer. Others concern under-eye circles and concealer. Luckily, Google’s answers are often very clear and to the point. There is no reason to be confused about which question to answer when it comes to your own health and beauty needs.
Top 100 questions asked by Priceline Pharmacy in national survey
The pharmacy has launched a new campaign, ‘Glad you asked‘, which features expert advice from pharmacists and beauty advisers in the pharmacy. With more than 18,000 products available, there is bound to be an answer to your question. In addition, the campaign also includes videos featuring Priceline Pharmacy’s celebrity ambassadors, who explain what beauty means to them and share their favourite health and beauty tips.
The campaign also highlights the pharmacy’s support of women in sport, with the pharmacy a major sponsor of the Adelaide Thunderbirds netball team, Western Bulldogs women’s AFL team, and Sydney Sixers women’s big bash cricket team. In fact, this campaign is the first to showcase three major female sports in one campaign.
Google’s answer to health and beauty questions
Recently, Google unveiled a new tool that can answer health and beauty questions, enabling you to ask Google about anything from acne to a new lipstick shade. Powered by artificial intelligence (AI), this web-based application is set to launch later this year and will ask you questions about your skin type, skin care regimen, and symptoms of certain conditions. Once you’ve submitted these information, Google’s AI will analyze the data and suggest a recommendation based on your questions.
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Asking for growth in sales and market share in 2020
In the last few years, the health and beauty industry has seen a flurry of innovation and investment. Many of these new innovations are aimed at creating greater convenience for consumers. For example, there is now a Botox bar that allows customers to purchase injectables without having to go to a doctor. Other innovations in this sector include at-home beauty devices. For instance, a company called AmorePacific has filed a patent for a facial massage device that can mimic the actions of human hands.
Another innovation will impact the health and beauty industry is the growing influence of tech giants in this space. While these tech giants have not traditionally focused on the health and beauty industry, they will increasingly be extending their reach and influence in the sector, looking for ways to monetize data, platforms and devices. In addition, the health and beauty industry is becoming more tech-enabled as consumers demand more information about the ingredients in cosmetics. This will result in more transparency and customization of beauty products.
Other new trends include fitness and beauty brands that cater to exercise regimens. Lululemon, for example, has recently launched a personal care brand for post-workout products. This brand has products ranging from $18 dry shampoo to $48 face moisturizers. Non-Western players are also experimenting with active beauty products. Amorepacific launched CUBEME in 2018, a supplement product that aims to combat the stresses of an urban lifestyle. It promises weight loss and clearer skin.
Beauty devices like Clarisonic are increasingly becoming part of consumers’ routines, with many users adding additional steps to their daily regimens. Beauty device companies can leverage data to improve the user experience and increase replenishment sales. In addition, they can increase the number of customers using their products by introducing loyalty programs. These programs could also enhance the understanding of customers’ cleansing routines and increase replenishment sales.
The health and beauty industry is expected to continue its upward trajectory as consumer preferences continue to evolve. As a result, beauty brands must stay hyper-aware of current trends and shape their growth marketing strategies accordingly. If they fail to keep up with changing consumer demands, they risk losing their market share to startups.
Related reading: How Skin Health Problems Can Be Prevented During the Dry Season